Becky Kowalski

Design for Good

Using both type and image, students were to develop and deliver a comprehensive, multi-channel campaign around a social issue or green design movement. Known as Rhetoric Design, this project focuses on the art of persuasion.

I chose the White Cane Law as my campaign. The White Cane Law exists in every state and states that drivers are to always yield to individuals using a white cane. It is important to create awareness for this because most people have no idea what this law means which puts the blind at serious risk when trying to cross the street.


Client: Myers School of Art – Typography 3

Role: Designer

Technique: Advertising Campaign

Medium: Adobe InDesign, Illustrator and Photoshop

Year: 2012